Admissions Engagement Coordinator and Lakeshore Liaison

Department: Enrollment Services
Location: Holland, MI

This position coordinates activities related to building enrollment at the College, with emphasis on the Lakeshore area. Participation in outreach and recruitment endeavors is integral in this role, as is cultivating positive relationships with high school counselors, community partners, and prospective students. This role acts as the College representative and primary focus is on Lakeshore enrollment while collaborating with the Admissions Office and other recruiters.

Requisition ID: 1215
Position Number: 00002032
Employee Group: Professional, Management, and Administration
Schedule: 40 hours/52 Weeks
Compensation: Grade AP4, $52,025
Benefits: Full-time
Reports to: Associate Director of Admissions and Enrollment
Posting Opens: 10/2/2026
Posting Closes: 10/16/2026

ESSENTIAL FUNCTIONS

Recruitment and Outreach

Organize and support recruitment activities on and off campus, including high school visits, college fairs, and community events.
Assist in planning and organizing Lakeshore Campus events, such as open houses and community engagement activities.
Represent the College at off-site recruitment and outreach events.
Develop and maintain relationships with high school counselors, community leaders, and other potential partners.
Assist with distributing and translating recruitment materials.
Actively participate in creating print materials (e.g., brochures, viewbooks)

Initiative Development and Implementation:

Assist the Associate Director of Admissions and Enrollment and the Assistant Director of Adult Recruitment in planning, developing, and implementing recruitment initiatives and outreach programs, including strategies for adult learners.

Admissions Support:

Serve as an Admissions and Enrollment Specialist by hosting appointments in person, online, and by phone.
Follow up on electronic inquiries, counsel prospective applicants, and provide support for New Student Orientation and Financial Aid events.
Facilitate Accuplacer placement testing for the Lakeshore area.
Assist in developing and maintaining the Admissions office’s recruitment and marketing plan.
Host small and large group campus tours and provide informational presentations.

Marketing and Communication Management:

CRM software to manage communications, track data, and develop outreach strategies to improve recruitment and enrollment.
Present formal presentations at recruitment, outreach, and other events in small or large groups.

General Duties:

Attend and assist with Grand Rapids Main Campus meetings as needed.
Maintain regular attendance
Perform other related duties as assigned.

JOB SPECIFICATIONS

Education Credentials

Bachelor’s degree required, Master’s degree in higher education or related field preferred.
Bilingual in Spanish preferred.

Required Experience

Two or more years’ experience working in admissions, student services, or a related field required.

Preferred Experience

Knowledge and understanding of Lakeshore community educational service needs and have past community engagement experience within the Lakeshore Campus service area preferred.
Knowledge of the Free Application for Federal Student Aid (FAFSA) and regulations related to the administration of federal and state financial aid programs preferred.
Experience using Blackboard, CRM systems, texting software, and student information systems, such as PeopleSoft preferred.

Skills

Responsibility and Adaptability
Teamwork and Communication
Organizing and Planning
Technical Skills and Information Management
Relationship Building
Creative Thinking and Analysis

Physical Demands

Must have a valid driver’s license and a vehicle for extensive recruitment travel.
Must be able to carry at least 30 pounds of recruitment material.
Must have reliable transportation to drive to various locations in the West Michigan area.
Mix of seated office work and active off campus engagements (driving, standing at information tables for 2-3 hours, etc).

Mental Demands

Commitment to serving a diverse student population with respect and equality.
Dedicated to student success and GRCC’s mission, vision, and values.
Ability to analyze information and conceptualize solutions.
High level of energy, enthusiasm, motivation, and the ability to be innovative and creative.
This work may include interruptions (drop in student visits, phone calls, etc.).

Working Conditions

GRCC will comply with any mandated health and safety requirements. Compliance information is available on our policies website.
Grand Rapids Community College is required to comply with the OSHA emergency temporary standard (ETS). Employees will either have to be vaccinated or comply with weekly testing requirements.
Mostly office environments or attendance of events at local schools. Some activities may be held outdoors. Frequent travel is required.
Must be self-motivated with the ability to work independently with limited supervision.
Must be punctual with a good attendance record and have the ability to accommodate a flexible work schedule, including evenings and weekends as needed.

BENEFITS

Health Coverage: Six health insurance plan options, including one with no health insurance premiums.
Time off: Enjoy substantial vacation time.
Wellness Program: Access resources for physical and mental wellbeing, and an onsite gym membership
Continuous Learning: Career development and educational opportunities.
Retirement Plans: Secure your future with our retirement options, including the state retirement plan or a 401A with a 12% employer contribution.

NEXT STEPS / APPLICATION PROCESS

Please fill out an application at https://www.grcc.edu/jobs. Submit a cover letter and resume. The opportunity to apply for this position will close at the end of the day on the close date referenced at the top of this job posting.

NONDISCRIMINATION STATEMENT

Grand Rapids Community College creates an inclusive learning and working environment that recognizes the value and dignity of each person. It is the policy and practice of GRCC to provide equal educational and employment opportunities regardless of age, race, color, religion, marital status, sex/gender, pregnancy, sexual orientation, gender identity, gender expression, height, weight, national origin, disability, political affiliation, familial status, veteran status or genetics in all programs, activities, services, employment and advancement including admissions to, access to, treatment in, or compensation in employment as required by state and federal law. GRCC is committed to reviewing all aspects of GRCC programs, activities, services and employment, including recruitment, selection, retention and promotion to identify and eliminate barriers in order to prevent discrimination on the basis of the listed protected characteristics. The college will not tolerate any form of retaliation against any person for bringing charges of discrimination or participating in an investigation. Further information may be obtained from the EEO Office or the Office of General Counsel, 143 Bostwick Avenue NE, Grand Rapids, MI 49503-3295.

To apply, visit https://grcc.hrmdirect.com/employment/job-opening.php?req=3832696